With “daring” billboard (and lack of punctuation), PrimeHangout aims at Facebook

At least it's not another messaging app.

At least it’s not another messaging app.

The social networking wars resurge, this time in the form of billboard dares. The latest entrant to the arena is PrimeHangout, spotted in San Francisco by Jonathan Cowperthwait, Product Marketing Manager at social analytics startup awe.sm.

Taking aim at Facebook’s billion-or-so users, PrimeHangout offers “Social media with artificial intelligence!” adding, “The future is here” — apparently a future freed from the constraints of pesky, sentence-ending typographical marks.

We are the Next Step” claims the Philadephia-based startup, to approximately fifteen Twitter followers.

Registration for the site is “FREE” (emphasis theirs) and features a bevy of in-network apps, including sClassified©, Transparency©, PH Mall, Relationship, MyPicBook©, DocuTrail©, and Music & Movies.

“All these,” they enticingly claim, “plus Games and more.” (Ed: Punctuation added.)

Brave internet pioneers may sign up today, turning dares into dollars that will hopefully fund even more of these fantastic advertisements.

Let the competition begin