We’re pleased to welcome in one dozen startups, who will be demoing at SF Beta 5.0.0 as part of our focus on Financial Innovation:

Zecco is a leading online investing website that offers access to free stock trading and low-cost options trading through its wholly owned subsidiary, Zecco Trading, Inc., member FINRA and SIPC, and foreign exchange trading through its wholly-owned subsidiary Zecco Forex, Inc. Zecco Trading account customers receive 10 free equity trades per month when they maintain a minimum net equity of $25,000 or execute 25 total trades per month; otherwise orders are $4.50 per trade.
SecondMarket is the largest secondary market for private company stock. SecondMarket enables buyers and sellers of private company stock to transact in a secure, company-controlled online platform and through the support of our team of market specialists.
![]()
ReadyForZero is a new site that lets you track your credit card debt, and empowers you to make and follow a plan to eliminate it. It’s not a “debt negotiation” or “debt settlement” service. It’s a tool that helps you get control of your debt.
![]()
MyTafi helps you go beyond the bookkeeping tools and take control of your finances. Know your Financial Truth, make smart decisions and create realistic plans so you can meet your financial obligations and afford your dreams.

Mint.com is a leading online personal finance software service from Intuit Inc., providing over 3 million users a fresh, easy and intelligent way to manage their money. And it’s free. Launched in September 2007, Mint.com has quickly grown to track nearly $200 billion in transactions and $50 billion in assets and has identified more than $300 million in potential savings for its users.
Lending Club is an online platform that enables the issuance of and investment in consumer loans. Lending Club brings together investors and creditworthy borrowers — eliminating the cost and complexity of traditional bank lending — to offer borrowers lower rates and investors better returns. Since launching in 2007, Lending Club has issued more than $185 million in personal loans to creditworthy borrowers, while paying out more than $14 million in interest to investors.
FeeFighters is a comparison shopping site for Business Financial Services. We save business owners time and money by making it easier to compare the all-in cost of each service provider. FeeFighters replaces annoying B2B salespeople and privacy-invading lead generation websites and makes shopping for financial services, such as credit card processing, as easy as buying a plane ticket.
![]()
DebtGoal is a new online service that helps you get out of debt faster by paying smarter. DebtGoal helps you create a personalized SmartPay Plan™, which tells you the fastest way to pay off debt based on your current financial situation and future goals.

Credit Sesame is a new free online tool that easily gives you the best way to save money on your mortgage and loans by unlocking your credit potential. We give you the tools to take control of your finances, receive unbiased advice, borrow smarter, and monitor your credit and debt.
CreditKarma is a completely free credit management service that enables consumers to put their credit to work for their overall financial health by providing them with customized savings recommendations. CreditKarma provides more than 2 million users with free credit scores, as well as a range of tools to help consumers improve their financial situation.

BillShrink, the personalized search engine that’s helped 1.5M Americans find more than $1B in potential savings on their household bills, announced the launch of StatementRewards℠. With this new technology, financial institutions can now deliver customized, in-statement money-saving recommendations and loyalty merchant rewards to their customers. StatementRewards enables banks to drive customer profitability by growing spend and enhance loyalty by offering substantial savings on their customers’ most common expenses.

BillFloat provides consumers with ‘more time to pay’ on bills when faced with a cash flow crunch. Through BillFloat, consumers can pay over 3,000 billers, including wireless providers and utilities, to avoid late fees, service termination, and exorbitant payday loans. Billers benefit by eliminating collections and improving cash flow.
Register for SF Beta to meet all these startups, and many more.
















Trackbacks/Pingbacks
[...] This week, SFBeta announced its selection of leading on-line financial services companies to demo during its next event: SFBeta Financial Innovation Edition. [...]