Price Per User: The Surprisingly Average Metric Behind the WhatsApp Aquisition

All your users are belong to us.

All your users are belong to us. (Source: Statista)

Think the price tag for the WhatsApp acquisition is special? Think again.

Via a post on her Napsterization blog, serial entrepreneur Mary Hodder tipped me off to a new perspective that justifies the $16-to-$19-billion acquisition: price per user.

Hodder points to a chart on statistics aggregation site Statista, cited above, compiling the price per user paid for ten high-profile, consumer-oriented technology companies. The figures range from a low of $6 per user (for multiplayer gaming studio OMGpop) to a high of $240 (paid by Microsoft to acquire Skype).

Depending on which way you flip the integer, Facebook either paid $35 per WhatsApp user (at the $16 billion valuation) or $45 per user (at $19 billion). These figures line up consistently with previous high-profile acquisitions, including MySpace ($36 per user) and YouTube ($48 per user).

Facebook’s second-most-recent high-profile acquisition — mobile-first photo-sharing network Instagram, purchased for $1 billion — amounts to $22 per user. Not quite as high as WhatsApp, certainly — but roughly in the same ballpark.

Unlike Instagram, however, which duels in a fiercely competitive photo sharing app arena, WhatsApp supplanted a vast global telecommunications infrastructure, becoming the default messaging platform for nearly half a billion users (and counting), who use the service to bypass the price and privacy concerns raised by SMS, along with the platform lock-in imposed by iMessage, BBM, and other proprietary networks.

In addition to controlling the world’s biggest social network, Facebook nows owns one of the world’s largest messaging networks, providing the Palo Alto company with a windfall of new users, particularly in regions where it’s struggled to gain traction.

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