A Page Along the Goal Funnel

Indeed, Google. Indeed.

Indeed, Google Analytics. Indeed.

Thanks to a hat tip from #sfbeta Managing Producer Dellaena Maliszewski, I recently stumbled upon the Experiments section of Google Analytics, a nifty and powerful tool that helps webmasters test multiple versions of a single page, in order to track and optimize performance. Think Optimizely, but, like, run by Google.

Smack dab in the midst of the page appears the phrase, “A page along the goal funnel,” contextualized in wonderfully recursive terms:

Your experiment can focus on any single page that helps visitors accomplish a specific goal.

Via the goal funnel, obviously.

Dropped into a succinct bullet point so nonchalantly, reverberating with a distinctive, subtly poetic, yet cosmically meaningless timbre, “a page along the goal funnel” enters the sociotechnical milieu with subtle grace and a twinkle of arrogance, becoming the liveliest phrase to dance about the internet since Williams-Sonoma popularized the light mist of tangy juice.



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