Neo’s Jeff Gothelf Expounds Upon the Lean Enterprise

Jeff Gothelf is the celebrated author of Lean UX: Applying Lean Principles to Improve User Experience (O’Reilly Publishing) and Managing Director at Neo, the global product innovation company.

While lean is traditionally associated with early-stage startups, it’s equally applicable to the enterprise, and this forms the focus of our discussion on @sfbeta On Air.

In this talk, Jeff joins us from Neo’s NYC offices to discuss the emergence of the Lean Enterprise, and how large organizations can (and do) embrace its cultural, organizational, and methodological principles.

Meet Jeff and the Neo team September 15 – 17 in Portland, OR at Lean Day: West.



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