Last year, Yammer launched its developer platform to the world. Broadcasting live from Yammer’s San Francisco’s headquarters, we meet with Drew Dillon, Director of Platform, to talk about the revolutionary new platform and the opportunities it offers for developers to reach a social enterprise audience via freemium, third-party apps.
Yammer is the world’s largest enterprise social network, with a userbase of eight million and counting. With the advent of the platform, developers can reach these users as they would through an app distributed through Facebook or Salesforce.
The platform drastically reduces the costs and barriers for startups to build software for the enterprise, skipping the famously arduous IT sales cycle by appealing directly to end users, who can install apps in a single click.