Vidcaster helps organizations and enterprises manage, measure, and optimize videos on their sites. We’re joined by Erik Koland and Ryan Kubin to talk about the company’s past, future, and how they help some amazing clients, including AirBNB and MIT. We also discuss the challenges, both technical and cultural, of selling to enterprises, verses SMBs.
Meet the Vidcaster team at #sfbeta :: Data & API Edition on October 1, 2013.
Inside the Yammer Platform
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The tango ever twists betwixt technology and its intended uses. The telephone, intended for serious man-talk of the business-y persuasion, found its fanbase amongst teens and housewives. The beeper, intended for serious man-beeps of the business-y persuasion, digitized the urban drug trade far moreso than the man-beep telecommunication grid; as quips some chick from a forum:
I’m an 80′s girl.. grew up with a rotary phone not a cell phone. I remember when beepers came out but we couldn’t get beeper because those were for drug dealers.. and Michael jackson… Hello his best years were in the 80′s!
Now the internet, in all its Discordian tomfoolery, may have turned the axiom upside down — where serious man-beep devices no longer weave their way into consumerdom, but quite the inverse.
Sites sporting the flimsiest veneer of purported public interest may be the very catalysts galvanizing wave after wave of popular uprising — so much the trend these days, these uprisings, perhaps owing to a collective catacylsmic apoplexy raging against the Legion of Morose Hipster Ennui — from the Arab Spring to Occupy Wall Street to the Egyptian Uprising to the Popular Revolts of Brazil to Moral Monday, and more.
What do all these mass movements have in common? The power of lolcats.
The cute cat theory of digital activism is a theory concerning Internet activism, Web censorship, and “cute cats” (a term used for any low-value, but popular online activity) developed by Ethan Zuckerman in 2008. It posits that most people are not interested in activism; instead, they want to use the web for mundane activities, including surfing for pornography and lolcats (“cute cats”). The tools that they develop for that (such as Facebook, Flickr, Blogger, Twitter, and similar platforms) are very useful to social movement activists, who may lack resources to develop dedicated tools themselves. This, in turn, makes the activists more immune to reprisals by governments than if they were using a dedicated activism platform, because shutting down a popular public platform provokes a larger public outcry than shutting down an obscure one.
Censorship, whether analog or digital, is a popular bludgeoning tool wielded by states threatened by the prospect of an informed, organized, and unruly populace. However, even the more draconian of governments recognize the people’s right to humorous pictures of cats, if not Marxist screeds against the repression of the proletariat. And woe behold the government who stands between the people and their lolcats.
Zuckerman states that “Web 1.0 was invented to allow physicists to share research papers. Web 2.0 was created to allow people to share pictures of cute cats.”Zuckerman says that if a tool passes “cute cat” purposes, and is widely used for low-value purposes, it can be and likely is used for online activism, too.
If the government chooses to shut down such generic tools, it will hurt people’s ability to “look at cute cats online”, spreading dissent and encouraging the activists’ cause.