The social networking wars resurge, this time in the form of billboard dares. The latest entrant to the arena is PrimeHangout, spotted in San Francisco by Jonathan Cowperthwait, Product Marketing Manager at social analytics startup awe.sm.
Taking aim at Facebook’s billion-or-so users, PrimeHangout offers “Social media with artificial intelligence!” adding, “The future is here” — apparently a future freed from the constraints of pesky, sentence-ending typographical marks.
“We are the Next Step” claims the Philadephia-based startup, to approximately fifteen Twitter followers.
Back in 2006, several months into launching my first startup, ZapTix, an enticing email arrived from a Chicago-based PR agency, where I was located at the time. We had a compelling back-and-forth conversation about their services, which all sounded great — until, that is, I learned about the price: $5,000 per month.
As far as PR agencies go, this, I’ve since learned, is on the low-end of retainers. In Silicon Valley, rates for reputable agencies hover around $10,000 to $15,000 per month, and only go up from there.
For the right company, in the right circumstances, this can be a bargain, and I have nothing but the utmost respect for PR professionals who go to tremendous lengths to craft stories, build momentum, and communicate effectively on behalf of their clients.
That said, the agency model often feels like a one-size-fits-all solution, flopping like a bulky sweater over the bodies of lean and bootstrapped ventures, who may need far less than what an agency provides. Often, the best pitch for an emerging startup comes not from an agent, but from the direct, authentic voice of a company’s founder.
Realizing this, a new venture, PressFriendly, offers a compelling, freemium service to help startups create their own news and share it with receptive journalists.
Founded by Paul Andren and Joel Denya, who met at YCombinator startup HelloSign, the company guides startups through a nine-step PR wizard, starting with a one-line takeaway, proceeding to various details about the release (angles, important details, type of announcement, and so on), and finally matching the story with journalists who are likely to express interest in the content.
VentureBeat reporter Rebecca Grant reviewed PressFriendly in a recent piece, catching on to their value — not to mention their disruptive potential:
As a reporter, I spend an inordinate amount of time sorting through irrelevant, un-newsworthy, uninteresting pitches. I (and I think I can speak for my colleagues here) am not any more likely to cover a startup that is pitched by a PR person than I am to cover one that’s pitched directly by an entrepreneur. In fact, I prefer the latter. What matters is the pitch has to catch my interest and contain relevant information.
Furthermore, all of our email addresses can be found on our author profile pages, so it’s not as if there is some secret, exclusive pipeline to our inbox.
So startups, with their limited resources, do not need to shell out for an expensive agency if they can get the pitch right.
Evocative of the famous Microsoft team photo. (After all: developers!)
With a team of 22 people, a zippy new brand, and shiny new headquarters, flourishing San Francisco startup DeveloperAuctions is now Hired, and co-founders Matt Mickiewicz, Allan Grant, and Douglas Feirstein have plenty of reasons to pop the champaigne corks, which reportedly flowed as of 10 AM on a recent September morning.
With over 500+ approved employers, and over half a billion dollars in job offers extended through their platform, Hired represents Software Engineers, UX/UI Designers, Product Managers, and Data Scientists alike, with the goal of “innovating the status quo by making the hiring experience as seamless and efficient as possible.”
Along with the new name comes a brand new look, along with an expansion to five major markets: San Francisco, Seattle, Boston, LA, and NYC.
Earlier this year, Hired announced its $2.7 million Series A round from a consortium of leading VCs, including SoftTech, Google Ventures, and New Enterprise Associates.
Vidcaster helps organizations and enterprises manage, measure, and optimize videos on their sites. We’re joined by Erik Koland and Ryan Kubin to talk about the company’s past, future, and how they help some amazing clients, including AirBNB and MIT. We also discuss the challenges, both technical and cultural, of selling to enterprises, verses SMBs.
Meet the Vidcaster team at #sfbeta :: Data & API Edition on October 1, 2013.
Networking is an invaluable process in the life of an aspiring professional or entrepreneur. Cesar Plata knows this better than anyone — he’s hosted networking events and seminars across the Bay Area for more than 14 years.
Speaking from the heart, Cesar shares his time-tested secrets on how to network successfully by build lasting, reciprocal, and enduring connections. From the first impression to the follow-up to the lifelong relationship, we discuss how to make the most of networking events, a process that begins by putting others first and helping them succeed.
Find out more about Cesar’s events — and a calendar of community business events — at his site, EveryCircle.