Thanks to a hat tip from #sfbeta Managing Producer Dellaena Maliszewski, I recently stumbled upon the Experiments section of Google Analytics, a nifty and powerful tool that helps webmasters test multiple versions of a single page, in order to track and optimize performance. Think Optimizely, but, like, run by Google.
Smack dab in the midst of the page appears the phrase, “A page along the goal funnel,” contextualized in wonderfully recursive terms:
Your experiment can focus on any single page that helps visitors accomplish a specific goal.
Via the goal funnel, obviously.
Dropped into a succinct bullet point so nonchalantly, reverberating with a distinctive, subtly poetic, yet cosmically meaningless timbre, “a page along the goal funnel” enters the sociotechnical milieu with subtle grace and a twinkle of arrogance, becoming the liveliest phrase to dance about the internet since Williams-Sonoma popularized the light mist of tangy juice.
#sfbeta endorses the the Boycott of Coca-Cola and calls on other startups to do the same.
Coca-Cola is a signature sponsor of the 2014 Olympic Games, which have come under intense scrutiny due the fierce anti-gay legislation recently enacted in host country Russia.
The anti-gay law has unleashed a series of violent actions against the country’s LGBT community, with police often joining homophobic aggressors in contributing to, rather than curtailing, hate-inspired violence.
“It’s a scary place for LGBT people in Russia right now.”
Despite the public outcry against the law, which Brian Burke, former Toronto Maple Leaves General Manager, has called “repugnant,” Coca-Cola refuses to withdraw their sponsorship of the games, and remains silent on the controversial law itself.
Reactions against Coca-Cola have been fierce and swift, driven largely by the LGBT and allied communities. A Facebook page called Boycott 2014 Olympic Games in Russia has attracted 55,000 likes, whose frequent posts attracted the attention of television pundit Keith Olbermann:
On August 29, demonstrators gathered in Times Square, crushing Coca-Cola cans and pouring the sugary drink conspicuously down city drains. Journalist Craig Takeuchi reports, via the slightly-ironically-titled Straight.com,
Queer Nation NY and RUSA LGBT staged a demonstration in Times Square on August 29 to protest Coca Cola’s sponsorship of the 2014 Winter Olympics in Sochi, Russia.
The activist organizations stated in a news release that they are demanding that the company withdraw its sponsorship.
“By sponsoring the 2014 Winter Games in Sochi, Coca-Cola is associating its brands with state-sanctioned gay-bashing,” Queer Nation cofounder Alan Klein stated. “Coca-Cola is sacrificing the safety and security of Russian LGBT people for profit—a position that opposes fundamental Olympic principles, runs counter to the International Olympic Committee charter, and that will tarnish its global image for decades to come.”
Klein also noted that Coca-Cola also sponsored the Olympics in Nazi Germany in 1936.
Crisp, clear, repressing.
Homophobia has no place in a just and civil society, and #sfbeta condemns the individuals who practice it, and corporations that condone it.
On July 9, Bloomberg tech writer Mark Milian coined my favorite new tech verb: to reader – as in, to kill a product. Perhaps it’s time for Facebook to borrow a page from its Mountain View neighbors and reader a product of its own: Notes.
Facebook for many years restricted the length of status updates to a glib 420 characters, encouraging (or rather mandating) a short-but-not-quite-so-short-as-a-tweet conversational style amongst its userbase. To augment the publication of long-form content — including syndication from blogs — Facebook introduced the Notes app.
Notes lives on obscurely, lingering like a dusty record collection in the bottom-left graveyard of a user’s Timeline. And while these notes contain a rich trove of content, they’re largely redundant, and have been for almost two years.
What that means, in effect, is that Notes serves little if any purpose beyond what can be achieved by a standard status update. It could be argued that minor differences persist — they have titles along with bodies, they degrade less slowly than timeline posts, and such — but such distinctions are minor and, in my opinion, do not merit the persistence of an app for its own sake.