Founder Stories: Razvan Roman & Radu Spineanu, Co-Founders, Amber.io

amber.io is an API that places orders on ecommerce platforms. App developers or publishers can allow their users to order millions of products from 3rd party retailers without leaving the app. Co-Founders Radu Spineanu and Radu Spineanu join us to talk about their company, the vision, and the process of building companies both in Romania (where they’re from) and Silicon Valley (where they’ve moved).

Anne Ward: “If you’re not shareable on mobile, you’re not shareable period.”

Just as companies started wrapping their heads around the interwebs, the mobile web showed up, and changed everything.

“Whether or not you want yourself to be on mobile, your clients do,” says Anne Ward, Editor in Chief of Mobile FOMO, who joins us for our newest episode of @sfbeta On Air. Mobile FOMO a blog and media site that outlines trends, strategies, tips & tricks, and cutting-edge insight into the world of mobile metrics, marketing, and performance.

We discuss a number of topics, from the importance of a mobile-optimized landing page, to a Responsive wordpress theme, to the importance of collecting and measuring data. We mentioned a number of startups, including Kissmetrics, Appsocial.ly, and Retailigence.