As reported by Fortune, the influential team behind tech blog AllThingsD — chiefly, Kara Swisher and Walt Mossberg — is severing ties with parent company Dow Jones, owner of the Wall Street Journal, at the end of the year. In addition, Mossberg will cease publishing his column in the newspaper, ending a 20-year tenure at the publication.
One can only speculate about the internal politics that led to the fallout. That said, the announcement leaves the fate of the brand, and the team behind it, in jeopardy, partiularly since Dow Jones will retain the rights to the “AllThingsD” monicker, as Swisher and Mossberg reportedly seek outside capital for what may be a new media venture.
Three predictions on what will happen:
1) Dow Jones will either nominate new leaders from within its organization to run the site, or, more likely, will bring in a well-known outside duo from the blogosphere to take over. It’s difficult to imagine a more coveted position for a tech journalist, but at the same time, when one considers the deep associations between the brand and the two leaders behind it, it’s unclear whether such a strategy would work.
2) Swisher and Mossberg will launch a new tech-focused media site. While traditional, “dead tree” journalism continues to stagnate (as John Oliver quips, citing the recent acquisition of the Washington Post by Jeff Bezos during a widespread decline in print circulation, “there are more people buying newspapers than there are people buying newspapers.”), digital media focused on technology, has a proven history of receiving institutional backing — PandoDaily, TechCrunch, GigaOM, and BostInno, among others, stand among the funded.
3) Other tech writers follow suit. A number of the best tech journalists still work for traditional media outlets — Alexis Madrigal of The Atlantic, for instance — but this needn’t be the case. If the team behind AllThingsD can successfully spin out of their parent company, I wouldn’t be surprised if they started a trend.
For additional coverage, see Matthew Ingram’s coverage on GigaOM.