Just as companies started wrapping their heads around the interwebs, the mobile web showed up, and changed everything.
“Whether or not you want yourself to be on mobile, your clients do,” says Anne Ward, Editor in Chief of Mobile FOMO, who joins us for our newest episode of @sfbeta On Air. Mobile FOMO a blog and media site that outlines trends, strategies, tips & tricks, and cutting-edge insight into the world of mobile metrics, marketing, and performance.
We discuss a number of topics, from the importance of a mobile-optimized landing page, to a Responsive wordpress theme, to the importance of collecting and measuring data. We mentioned a number of startups, including Kissmetrics, Appsocial.ly, and Retailigence.