Announcing the D2D Summit

Rather than targeting end-users or enterprises, a growing number of startups succeed with a developer-first strategy.

D2D Summit is the first event of its kind that’s 100% focused on developers building technologies for other developers.

Drawing on the ideas, experiences, and best practices of industry leaders, join us on July 15 for an event that will redefine the D2D experience.

Blessed Be Drudgery (With Preface by The Countess of Aberdeen)

The Drudge Report

The Drudge Report

Maslow’s famous Hierarchy of Needs places primacy on self-actualization — the vague yet compelling idea of “the desire to become more and more what one is, to become everything that one is capable of becoming.”

But according to Victorian author William C. Gannet — and his collaborator, the Countess of Aberdeen — the highest virtue, the greatest of man’s aspirations, is to become, in his own words, a “drudge.”

Blessed Be Drudgery, an obscure pamphlet published in Glasgow in 1890, countermands a drive towards hand-wavey self-actualization, imploring readers to instead seek solace in life’s most grinding, grueling, and petty of pursuits.

In a kind of Victorian-Zen hybrid ideology, Gannett revels in the culture of non-culture, the soulful ascendancy lurking within the drab and the pedestrian. Where many might scoff at the sordid brocade of mortal toil that overcloaks our daily waking, he sees a glistening tapestry of joy, rather than fifty shades of gray.

“A magician’s wand is put in our hands,” writes the Countess of Aberdeen in her preface, “and if we will but consent to use it, we shall see everywhere about us in that lot which seemed so dark but a little ago, gems and treasures inestimable, which only wait to be ours by our use of them.”

Culture, in the mind of Gannett, resides not in the activities that free us from our drudgery, but lies instead within the act of drudgery itself:

Our prime elements are due to our drudgery, — I mean that literally; the fundamentals, that underlie all fineness, and without which no other culture worth the winning is even possible. These, for instance, — and what names are more familiar? Power of attention; power of industry; promptitude in beginning work; method and accuracy and
despatch in doing work; perseverance; courage before difficulties; cheer under straining burdens; self-control and self-denial and temperance. These are the prime qualities; these the fundamentals. We have heard these names before!

Reading, writing, and arithmetic are very handy, but these fundamentals of a man are handier to have; worth more; worth more than Latin and Greek and French and German and music and art-history and painting and wax flowers and travels in Europe, added together.

Drudgery seems every bit as much of the modern world as it did in Gannett’s — work hours increase evermore (even as the labor force shrinks), the grind refers as much to daily toil as to the intoxicating brew of coffee oft required to endure it, and the office, despite decades of the best intentions, remains, rather ingloriously, “at once harmless and ominous,” according to Nikil Saval, author of Cubed: A Secret History of the Workplace.

If labor then persists in its alienation — if the environment of work is hardly an environment worth speaking of — might one seek solace in the wistful words of Gannett? For just as a shift in perspective can presage a shift in reality, an embrace of life’s most drudgeful elements might allow one to finally appreciate them as Culture, freed from the imperative lust towards wax flowers.

The Kloudless Interview, featuring Eliot Sun

As more and more files move into the cloud, keeping track of them, and tying them all together, can be a nightmare — particularly since each cloud storage provider, like Box, DropBox, and so on, operates in a fragmented, non-standardized universe, requiring hours (if not months) of time to integrate them all together.

Kloudless, which launched at TechCrunch Disrupt NYC in 2013, is “the last cloud storage API you’ll ever need.” The fast-growing open source platform, which now supports more than 2,500 clients, allows developers and organizations to connect with (and between) nine of the largest cloud storage providers — using just a single line of code.

Based out of Berkeley, CA, a block away from the college campus where the co-founding team originally met, I joined Eliot Sun for a wide-ranging 27-minute @sfbeta On Air interview, where we discuss Kloudless, the state of the modern cloud, and the remarkable story of the team’s six-year journey.

In addition to discussing Kloudless in depth, along with Eliot’s personal story as a founder, we chat about a lot of topics — life as a startup in Berkeley (where the sun is always shining, and rent is 60% cheaper than SoMa), opportunities at the edge of cloud technology, the rise and fall of location-based mobile apps, and more. We even coin a new hashtag: #MiddlewareIsTheNewOpenWeb.

Watch the full Kloudless interview on YouTube, or simply enjoy it in embedded above.